Exhibitions and tradeshows yield enormous benefits to a wide variety of sectors.
  Exhibitors gain opportunities for business expansion and inspiration from their competitors; visitors enjoy comparative reviews of products and purchase options; host cities gain long-term economic benefits from the visit of domestic and foreign business travelers; and companies engaged in event operations receive stable revenue.
  What do exhibitions do for the host country? By gathering exhibitors and visitors from around the world, the country stands to become a world-class center and trendsetting place for the industry.
  In view of these huge benefits, countries in Europe the United States and in recent years many Asian countries too, especially China, set their sights on developing the exhibition industry by expediting their expansion and construction of exhibition venues.
  Japan, on the other hand, remains far behind the global trend on account of  various factors including an insufficient recognition of the significance of the exhibition business in the political, bureaucratic and economic circles.
  However, the exhibition industry in Japan is beginning to get a fair evaluation recently. As more companies are now attracted to the potential of the trade show business, the JEXA membership is rapidly growing.
  Amid this development, JEXA is firmly determined to expand the exhibition industry, in order to contribute to Japan’s economic revival and recovery from the Great Eastern Japan Earthquake of March, 2011.
  I sincerely look forward to your proactive support and cooperation for our  organization.

September 15, 2011